bait advertising


bait advertising
bait advertising (AE) S&M Lockvogelwerbung f, Werbung f mit Lockartikeln

Englisch-Deutsch Fachwörterbuch der Wirtschaft . 2013.

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  • bait advertising — /beɪt ˈædvətaɪzɪŋ/ (say bayt advuhtuyzing) noun the unfair trading practice of advertising goods or services at a special price when the advertiser does not intend to continue the offer for a reasonable period …   Australian English dictionary

  • bait and switch — n: a fraudulent or deceptive sales practice in which a purchaser is attracted by advertisement of a low priced item but then is encouraged to purchase a higher priced one – called also bait advertising; Merriam Webster’s Dictionary of Law.… …   Law dictionary

  • bait — I (harass) verb afflict, affront, aggravate, aggrieve, agitate, agonize, anger, annoy, arouse, attack, badger, be malevolent, be offensive, beset, besiege, bother, browbeat, cause resentment, chafe, compel, deride, detract, discommode, displease …   Law dictionary

  • Bait and switch — In retail sales, a bait and switch is a form of fraud in which the party putting forth the fraud lures in customers by advertising a product or service at an unprofitably low price, then reveals to potential customers that the advertised good is… …   Wikipedia

  • bait, switch — v. The practice of advertising a product or service at a low price to bring customers into a store and, once they are there, urging them to buy a more expensive product or service by disparaging the original item or by saying that it is no longer …   Law dictionary

  • bait-and-switch — v. The practice of advertising a product or service at a low price to bring customers into a store and, once they are there, urging them to buy a more expensive product or service by disparaging the original item or by saying that it is no longer …   Law dictionary

  • bait-and-switch — ☆ bait and switch [bāt′ n swich′ ] adj. of, related to, or employing an illegal or unethical sales technique in which a seller lures customers by advertising an often nonexistent item at a bargain price and then attempts to switch their attention …   English World dictionary

  • advertising — I (Roget s IV) n. 1. [Calling goods to public attention] Syn. promotion, promoting, publicity, publicizing, circularization, billing, posting, placarding, announcing, displaying, broadcasting, advocacy, Madison Avenue, ballyhooing*, plugging*,… …   English dictionary for students

  • bait-and-switch — /bayt n swich /, adj. 1. denoting a deceptive method of selling, by which customers, attracted to a store by sale items, are told either that the advertised bargain item is out of stock or is inferior to a higher priced item that is available. n …   Useful english dictionary

  • bait and switch — adjective 1. of or relating to a form of advertising in which a seller advertises a heavily discounted item to attract customers, then claims to have sold out of that item, offering something else at a higher price. 2. of or relating to similar… …   Australian English dictionary

  • bait and switch —  An unethical sales technique wherein low priced goods are advertised but not available when customers come to the store.  ► “Sellers sometimes practice a form of false advertising known as bait and switch. A low priced good is advertised but… …   American business jargon